How Many People Saw Your Facebook Post

What you share is seen by more people than you think.

You wrote a status or a photo you have shared? Think of the number of your friends who have seen it. Done? Okay, you’re most likely wrong . You have to multiply that number by 3.(100 = 300)

Many more people saw your post

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This seems to emerge from a study conducted by the Facebook Data Team together at Stanford University.  The university
Asked more than 1,000 people to estimate how many Facebook friends they had seen their post, their evaluation is very far from reality, and almost all are wrong underestimating the number, while the responses shows that the median is 20 friends, real median is 78 , nearly four times as much.

Basically I think that the 6% of my friends saw my content while in reality it is almost 25%. Many of those who want more audience … I do not know but they already have.

Which cylinder pull out the number?

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We pull literally guessing, we refer to like and comments (example: “ if I have 10 likes, at least 40 people have seen ”); take as reference a percentage of our contacts (” have seen 20% of my friends “), or look at the people connected at that time (“ half the people who are in chat saw it ”).

Why we’re wrong?

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The authors suppose that could happen to the phenomenon of cognitive dissonance : if two ideas are mutually opposing or divergent, they can create psychological distress then automatically the mind tends to eliminate or reduce the contrast by changing one’s thoughts.
Specifically, since in many like to have like and comments, thinking that few people have seen the post is better than admitting that many people have seen it and have not put a “like” or have commented